New York City, One World Trade Center

The Undeniable Marketing Power of SoHo’s Enhanced Foot Traffic

Published on Feb 13, 2020 by Dan

NYC is a city of pedestrians. That is because the world of Manhattan can only be experienced out in the open. The strength of this city lies in its condensed neighborhoods, its tight streets, and the artistic inspiration and spread of ideas that inevitably stems from the density of urban environments. 

To put it simply- NYC may be for lovers, but Manhattan is for walkers. 

A recent study by SoHo strut, an influential network connecting SoHo business owners, residents, and influencers, found that the neighborhoods of lower Manhattan receive over 110,000 unique visitors per day. That translates to over 40 million annually, an astounding level of foot-traffic for even the most-populated of cities

For marketers, artists, and retailers- those statistics can not be ignored. If you are looking to place your product or brand in regions of high accessibility and exposure, then building a presence in NYC’s lower-Manhattan neighborhoods is a must.

The high-volume of unique visitors has long fueled NYC’s economy and cultural status. From the early origins of SoHo (link to history of SoHo blog)- the walkability combined with the abundance of large retail spaces and natural light has made this neighborhood a center for commerce, artistry, and marketing.

Populated by buildings featuring large floor to ceiling windows, such as Rawspace’s Masterpiece on Broadway, a 25,000 square feet space located at the famous intersection between SoHo and NoHo, this region of Manhattan boasts both high visibility and foot-traffic, making it a dream location for marketers, artists, and retailers looking to bring their brand out of the confines of their imagination and into the world.  

Despite the ever-growing trend of e-marketing, social media integration, and online shopping for retailers, foot traffic still exists as one of the most successful forms of marketing. Today, companies are continually investing in boosting their foot-traffic and in fact many marketers still see social media as a tool to generate brand awareness and ultimately translate that into direct foot-traffic. 

Broadway, street view, NYC
Photo Credit:  Photo untitled by Jason Paris is licensed under CC BY 2.0

“Mobile is a tool for shopping but it doesn’t remove the need for business owners to think of ‘place’ as a critical component of how they will run and operate their business,” says Bridget Weston Pollack, vice president of marketing and communications for SCORE, a global web-based business mentorship network. “Experiential shopping is an important part of brick and mortar shopping. People still want to feel the merchandise.”

It ultimately comes down to a give and take, an ebb and flow between online presence and the tangible experience one can only achieve through direct marketing and experiential brand awareness. 
But today, the facts are clear- if you want to increase your product or brand’s marketing power, you must lay stake where foot traffic is optimized and where visibility is high. Rawspace understands what drives this city, and we are honored to continually help our artists, creators, and entrepreneurs take advantage of the unique opportunities presented by the bustle and electricity of NYC.

You might also like

130 Greene Street - Landmark Industrial Space - view 1

A Spotlight on 130 Greene Street

Located in the heart of SoHo between the classic streets of Prince and Houston, 130 Greene Street epitomizes the heart of classic downtown Manhattan cast-iron construction and has become one of our most popular pop-up event locations of 2020.  Built originally in 1910,130 Greene Street features a classic marble white facade, while recent renovations have […]