All Photos by Brian Ach/Getty Images for American Express
Over the course of the last decade, the landscape of retail has considerably shifted and evolved into an exciting, groundbreaking era. Internet and social media have opened up new marketing avenues, allowing for companies to utilize virtual stores, short term pop up spaces, and viral events to increase their audience reach and build a stronger customer base. Never before have brands been closer to their customers, and never before have we experienced this much spontaneity and innovation in the marketplace.
And while the last ten years have been nothing short of astounding, at Rawspace we are already looking ahead at the exciting advances and innovations flying towards us by partnering with American Express, Lin-Manuel Miranda, and Karlie Kloss to celebrate “Small Business Saturday”.
At its foundation, “Small Business Saturday” was created by American Express during the Great Recession to build more awareness and drive traffic towards small businesses and their communities at the coming of the holiday season. This year, American Express took their commitment to small businesses one step further by partnering with Rawspace and some of NYC’s hottest celebrities and trendsetters for a two-week pop-up event; “The Big Future of Shopping Small”, hosted at our popular 632 Broadway space.
By consulting with trend forecasters and marketing agencies, American Express was able to cultivate a dazzling four-day event highlighting the future of retail and the integration of exciting technologies like artificial intelligence, biometrics, and zero footprint manufacturing methods. 3D displays were engineered to display what a hypothetical main street in 2030 would look and feel like, allowing visitors to immerse themselves directly into the future. Lin-Manuel Miranda spoke to guests about his partnership with American Express and his transition to entrepreneurship with his acquisition of the Drama Desk Book Shop. And former supermodel and business icon Karlie Kloss served as the event’s official host where she was able to highlight her new coding camp, Kode with Klossy.
We know that small businesses are the backbone of the American economy, and we are honored to be able to showcase the exciting new landscape that awaits us in 2032 alongside some of our most valued partners. As we dive deeper into the future and continue to not only innovate existing technologies but create new ones, we know that it will be small businesses driving the charge. It is an exciting future ahead of us. Rawspace will be there to continue facilitating it.