Category: Retail

Arcadia VR event NYC

The Rawspace Design Series: Immersive Experience

At Rawspace, we often talk about the power of our “immersive experiences.” But what does that really mean?  For us, the depth of experience and the full sensory activation that occurs at many of our spaces is what sets a Rawspace event apart from the myriad of museums and traditional events that populate NYC. When […]

DJ

The Rawspace Design Series Part 3: Music

When planning a Rawspace full-immersion pop-up experience, there is no design element more critical to us than a careful and curated selection of music to paint the world of our events. Lighting design illuminates our spaces and colors them with the exact shades intended, food and drink tickles our taste buds and sets our palettes […]

Sprinkles

The Rawspace Design Series Part 2: Food And Culinary Experience

For centuries, dining and drinking have long held a place as a centerpiece for social gathering and celebrating. Today, it is nearly impossible to imagine a successful event without a thoughtful and specific integration of culinary design.  In fact, anthropologists have long looked at food as a signature of culture and a way to build […]

Arcadia Earth Art Exhibit - view 3

The Rawspace Design Series Part 1: Lighting

When building the perfect pop-up experience, one of the most critical elements is lighting. At Rawspace, we aren’t just selling an event, we are creating a mood- a feeling and ambiance that will serve to illustrate your product or art deeper and leave your guests with the sense that they just spent a few hours […]

FILA pop-up event spaces NYC – View

Introducing the Rawspace Design Series

Around NYC, Rawspace has become known for a certain aesthetic, a feel and vibe that is part and parcel to what we do. Our world, our spaces, and our art is utterly unique. And it’s that individuality that our clients are ultimately looking for most when selecting the perfect space for their pop-up experiences.  Our […]

World Trade Center in New York City | street view

New York City: The Financial And Retail Capital Of The World

Let’s face it- though much has changed in the world’s development over the last decade; New York City still by and large holds a vaunted position as the headquarters of the retail and business world. Even in the face of shifting politics, new global relationships, and changing economic factors, New York City still shines bright […]

New York City buildings

The SoHo Series Part 4: The Artist Move-In of the 1960s

If there’s one thing we at Rawspace know about SoHo, it’s that this amazing, vibrant neighborhood is made all the more wondrous by its incredible contingent of artists. From our fashion designers, to our theatre companies, to the outstanding bevy of performance artists who push the boundaries of our imagination, SoHo has clearly become a […]

New York City facade

The SoHo Series Part 3: The Cast Iron District

Take a walk through any section of SoHo and you will quickly notice a glaring similarity running through the beautiful architecture that makes up this historic Manhattan neighborhood; the abundance of stunning cast-iron facades.  In fact, a large central section of the neighborhood is known as “The Cast Iron District” due to the district’s overwhelming […]

Downpour in New York City

Pop-Up Experiences for Dreary, Rainy, or Snowy Manhattan Days

NYC is a city that runs on the streets. For Manhattanites, pop-up experiences such as outdoor markets and concert series are some of the most sought after and appealing events hosted in the Big Apple. So when inclement weather hits, especially during NYC’s grueling January and February season, it can often feel like the metropolis […]

New York City, One World Trade Center

The Undeniable Marketing Power of SoHo’s Enhanced Foot Traffic

NYC is a city of pedestrians. That is because the world of Manhattan can only be experienced out in the open. The strength of this city lies in its condensed neighborhoods, its tight streets, and the artistic inspiration and spread of ideas that inevitably stems from the density of urban environments.  To put it simply- […]