Category: Marketing
A Spotlight on 130 Greene Street
Located in the heart of SoHo between the classic streets of Prince and Houston, 130 Greene Street epitomizes the heart of classic downtown Manhattan cast-iron construction and has become one of our most popular pop-up event locations of 2020. Built originally in 1910,130 Greene Street features a classic marble white facade, while recent renovations have […]
15 Installations in 15,000 Sq. Feet- How Rawspace and Arcadia Earth Created a Stunning Monument to Sustainability
At Rawspace, we don’t just speak our values- we live by them. After years of working alongside retail leaders, cutting edge businesses, artists and visionaries of all types, one contiguous current we have seen running through their work is a deep commitment to sustainability and the bravery to turn those mission statements into deliverable action. […]
The Rawspace Design Series: Immersive Experience
At Rawspace, we often talk about the power of our “immersive experiences.” But what does that really mean? For us, the depth of experience and the full sensory activation that occurs at many of our spaces is what sets a Rawspace event apart from the myriad of museums and traditional events that populate NYC. When […]
The Rawspace Design Series Part 3: Music
When planning a Rawspace full-immersion pop-up experience, there is no design element more critical to us than a careful and curated selection of music to paint the world of our events. Lighting design illuminates our spaces and colors them with the exact shades intended, food and drink tickles our taste buds and sets our palettes […]
The Rawspace Design Series Part 2: Food And Culinary Experience
For centuries, dining and drinking have long held a place as a centerpiece for social gathering and celebrating. Today, it is nearly impossible to imagine a successful event without a thoughtful and specific integration of culinary design. In fact, anthropologists have long looked at food as a signature of culture and a way to build […]
The Rawspace Design Series Part 1: Lighting
When building the perfect pop-up experience, one of the most critical elements is lighting. At Rawspace, we aren’t just selling an event, we are creating a mood- a feeling and ambiance that will serve to illustrate your product or art deeper and leave your guests with the sense that they just spent a few hours […]
Introducing the Rawspace Design Series
Around NYC, Rawspace has become known for a certain aesthetic, a feel and vibe that is part and parcel to what we do. Our world, our spaces, and our art is utterly unique. And it’s that individuality that our clients are ultimately looking for most when selecting the perfect space for their pop-up experiences. Our […]
The Undeniable Marketing Power of SoHo’s Enhanced Foot Traffic
NYC is a city of pedestrians. That is because the world of Manhattan can only be experienced out in the open. The strength of this city lies in its condensed neighborhoods, its tight streets, and the artistic inspiration and spread of ideas that inevitably stems from the density of urban environments. To put it simply- […]
Pop-Up Shops on Broadway
Rawspace is home to an unbelievable selection of prime downtown properties and locations. But amongst the most desirable without question is our incredible slate of Broadway locales, all of which make extensive use of the incredible amount of traffic the street attracts due to the myriad of designer locations and tourist destinations. SoHo has always […]
Introducing Rawspace
The largest small pop-up, media event, and experimental marketing company in NYC I’ve always been in love with the power of spaces. There’s something about the feeling of walking into a space and immediately detecting its specific energy, its life, its opportunity, that fills me with inspiration and a sense of purpose. Every building has […]
