Blog

Hosting over 400 events in the past five years has taught us a thing or two. It’s time to share our valuable insights.

The Best Holiday Pop-Ups in NYC

Ho, ho, oh? Santa’s ability to pop in to chimneys around the globe has gotten easier today. Why you may wonder? The increase of holiday pop-ups. Pop up shops exist for just about anyone today: Whether you’re a cynical Scrooge or a jolly Santa, you’ll find everything from a Jingle Hell to a reindeer lounge in Brooklyn (224 Franklin St). Still not convinced of the perks of the holiday pop?

Here’s our curated list of some of the most creative pop-up shops in New York City this holiday season:

Why Pop-Up Shops Happen

Pop-up shops are an increasingly popular marketing strategy that’s popping into the hearts and minds of savvy brands all over the world.