Tag: SoHo
A Spotlight on 130 Greene Street
Located in the heart of SoHo between the classic streets of Prince and Houston, 130 Greene Street epitomizes the heart of classic downtown Manhattan cast-iron construction and has become one of our most popular pop-up event locations of 2020. Built originally in 1910,130 Greene Street features a classic marble white facade, while recent renovations have […]
15 Installations in 15,000 Sq. Feet- How Rawspace and Arcadia Earth Created a Stunning Monument to Sustainability
At Rawspace, we don’t just speak our values- we live by them. After years of working alongside retail leaders, cutting edge businesses, artists and visionaries of all types, one contiguous current we have seen running through their work is a deep commitment to sustainability and the bravery to turn those mission statements into deliverable action. […]
The Rawspace Design Series: Immersive Experience
At Rawspace, we often talk about the power of our “immersive experiences.” But what does that really mean? For us, the depth of experience and the full sensory activation that occurs at many of our spaces is what sets a Rawspace event apart from the myriad of museums and traditional events that populate NYC. When […]
The Rawspace Design Series Part 3: Music
When planning a Rawspace full-immersion pop-up experience, there is no design element more critical to us than a careful and curated selection of music to paint the world of our events. Lighting design illuminates our spaces and colors them with the exact shades intended, food and drink tickles our taste buds and sets our palettes […]
The Rawspace Design Series Part 2: Food And Culinary Experience
For centuries, dining and drinking have long held a place as a centerpiece for social gathering and celebrating. Today, it is nearly impossible to imagine a successful event without a thoughtful and specific integration of culinary design. In fact, anthropologists have long looked at food as a signature of culture and a way to build […]
The Rawspace Design Series Part 1: Lighting
When building the perfect pop-up experience, one of the most critical elements is lighting. At Rawspace, we aren’t just selling an event, we are creating a mood- a feeling and ambiance that will serve to illustrate your product or art deeper and leave your guests with the sense that they just spent a few hours […]
The SoHo Series Part 4: The Artist Move-In of the 1960s
If there’s one thing we at Rawspace know about SoHo, it’s that this amazing, vibrant neighborhood is made all the more wondrous by its incredible contingent of artists. From our fashion designers, to our theatre companies, to the outstanding bevy of performance artists who push the boundaries of our imagination, SoHo has clearly become a […]
The SoHo Series Part 3: The Cast Iron District
Take a walk through any section of SoHo and you will quickly notice a glaring similarity running through the beautiful architecture that makes up this historic Manhattan neighborhood; the abundance of stunning cast-iron facades. In fact, a large central section of the neighborhood is known as “The Cast Iron District” due to the district’s overwhelming […]
Pop-Up Experiences for Dreary, Rainy, or Snowy Manhattan Days
NYC is a city that runs on the streets. For Manhattanites, pop-up experiences such as outdoor markets and concert series are some of the most sought after and appealing events hosted in the Big Apple. So when inclement weather hits, especially during NYC’s grueling January and February season, it can often feel like the metropolis […]
The Undeniable Marketing Power of SoHo’s Enhanced Foot Traffic
NYC is a city of pedestrians. That is because the world of Manhattan can only be experienced out in the open. The strength of this city lies in its condensed neighborhoods, its tight streets, and the artistic inspiration and spread of ideas that inevitably stems from the density of urban environments. To put it simply- […]
